Digital signage performance is often discussed in terms of data. Playback logs and system metrics provide useful insight. In real environments, human response shapes outcomes. A screen can be active, still have limited impact. Recognising the difference supports better planning. when content fits attention patterns. Limits of data-driven evaluation Logs https://andrewworkinsights.blog-ezine.com/40057893/why-digital-signage-adoption-is-gradual