For example, suppose you want to study how COVID-19 has affected the hospitality sector. In that case, you may pick out either a representative case, like a large resort chain, or an outlier case, like a little Mattress and Breakfast which includes managed to survive the pandemic. Pro Idea: https://hbrcasestudyanalysis03757.bcbloggers.com/37196822/5-essential-elements-for-ivey-case-studies