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The Influencer Advertising Metrics To Track In 2024

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In other words, it reflects just how efficiently the campaign is producing presence. A lower CPM usually shows that the system sees the ad as premium and pertinent, making it less costly to distribute at scale. Social Share of Voice (SSoV) tracks exactly how commonly your customer's brand is mentioned https://augustvdimq.wikibriefing.com/3494909/action_linkedin_article_performance_list

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